Digital Marketing / SEO (Full Course)

A comprehensive course on digital marketing and SEO covers essential topics such as website optimization, SEO strategies, content marketing, social media marketing, PPC advertising, email marketing, analytics, conversion rate optimization, mobile marketing, e-commerce marketing, and local SEO. Through practical exercises and case studies, students gain practical skills to implement effective online marketing strategies.

Introduction to Digital Marketing: Overview of digital marketing channels, strategies, and industry trends.

1. Website Optimization: Understanding the importance of website design, user experience (UX), and optimizing for search engines (SEO).

2. Search Engine Optimization (SEO): Detailed insights into on-page SEO, off-page SEO, keyword research, content optimization, and link-building techniques.

3. Content Marketing: Strategies for creating high-quality content, content distribution channels, and measuring content performance.

4. Social Media Marketing: Leveraging social media platforms for brand awareness, engagement, and lead generation.

5. Pay-Per-Click (PPC) Advertising: Introduction to Google Ads, Facebook Ads, and other PPC platforms, including campaign setup, keyword targeting, and budget management.

6. Email Marketing: Building email lists, designing effective email campaigns, and analyzing email performance metrics.

7. Analytics and Reporting: Using tools like Google Analytics to track website traffic, user behavior, and campaign performance metrics.

8. Conversion Rate Optimization (CRO): Techniques for improving website conversion rates, A/B testing, and optimizing the customer journey.

9. Mobile Marketing: Strategies for reaching and engaging mobile users through mobile-friendly websites, apps, and mobile advertising.

10. E-commerce Marketing: Specific tactics for promoting products and driving sales on e-commerce platforms.

11. Local SEO: Optimizing online presence for local search results and attracting customers in specific geographic areas.