Digital Marketing

The Digital Marketing course at iTc in Gurgaon is designed to equip students with the essential skills needed to excel in the fast-paced world of online marketing. The course covers a wide range of topics, starting with an introduction to digital marketing principles, market research, and audience segmentation. Participants will gain hands-on experience in creating and executing successful online campaigns across platforms such as Google, Facebook, Instagram, and LinkedIn.The program delves into key areas like Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, email marketing, and content marketing strategies. Students will learn how to use tools like Google Analytics to track campaign performance and make data-driven decisions. The course also focuses on mobile marketing, influencer marketing, and affiliate marketing techniques, giving a comprehensive understanding of all digital marketing channels.